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Two Reddit Brand Strategies: Build Your Own Subreddit or Participate in Existing Communities
Reddit users are famously hostile to traditional marketing. They question motives by inspecting posting histories, and reject brands that enter a community only to collect clicks. A campaign that works on other social media platforms like LinkedIn, X, Instagram, or Facebook can fall apart within minutes on Reddit. Consequently, most marketers are afraid of Reddit. That fear often pushes brands toward one of two mistakes. They either avoid Reddit completely, leaving important
Uncle Orca & Team
2 days ago5 min read
Two Reddit Brand Strategies: Build Your Own Subreddit or Participate in Existing Communities
Reddit users are famously hostile to traditional marketing. They question motives by inspecting posting histories, and reject brands that enter a community only to collect clicks. A campaign that works on other social media platforms like LinkedIn, X, Instagram, or Facebook can fall apart within minutes on Reddit. Consequently, most marketers are afraid of Reddit. That fear often pushes brands toward one of two mistakes. They either avoid Reddit completely, leaving important
Uncle Orca & Team
2 days ago5 min read
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